Built for your body. Not someone else's.
Custom training and nutrition from a kinesiologist. You'll know why every part of your plan exists, not just what to do.
No commitment. Just a conversation about your goals.
"Most trainers give you a program. I give you a reason why every rep exists."
When you know why you're doing something, you actually do it. I'll explain the science behind every training call. The goal is for you to eventually not need me.
Most people already know what to do. The system around them just doesn't make it easy. I build the structure that does, around your real schedule and your real life.
A 12-week cut you can't sustain is just expensive stress. I'm building the version of you that holds this up for years. That looks like boring habits, not hero efforts.
Numbers you
can verify.
Real clients. Anonymous by their request, verifiable by yours.
What changed: Caloric deficit built around his work schedule. No food groups cut. Macro timing adjusted around training windows. Lost fat and added lean mass at the same time.
"Sam is a true professional who lives and breathes what he teaches. I'm a former NCAA soccer athlete, been working out my whole life. After the first week with Sam, I see how much I was missing. Just a few small pointers made all the difference."
What changed: Fit athlete, no structured strength base. Introduced progressive overload. All three lifts responded fast once training had structure.
"With Sam's guidance I was able to lose weight from 185 to 170 lbs. The workouts were challenging but doable, and Sam always made sure I stayed motivated and on track. He has been a huge part of my fitness journey."
What changed: Eating clean, training 4x/week, no progress for 2 years. Root cause: 48g protein/day while training hard. Body was holding fat to protect muscle. Fixed protein. Results in 14 days.
"Sam had a great attitude towards my goals. He made me a custom plan to fit my busy schedule. He laid out all the information I needed to grow and I'm still learning from him."
What changed: Adjusted when and how he was eating, no drastic cuts. Structured training around his construction schedule. Said it was the least restrictive he'd ever felt while losing weight.
What changed: Training was fine. He was chronically under-eating without knowing it. Dialed in his nutrition without making food feel like a chore. 15 lbs of quality weight added.
What changed: Timed meals around practice and games to protect energy and accelerate recovery. Three percent body fat in four weeks. His coach noticed a difference on the field.
What changed: Consistent calorie deficit with no crash dieting. Built sustainable eating habits over 4-5 months for a complete 35-pound transformation.
What changed: Program built around his commute and family dinners. Never felt like a sacrifice. Showed up every single week for 16 straight weeks.
Free 30-min discovery call. No pitch, no pressure.
It's not what
you eat.
It's how.
Most advice tells you to cut things out. I do the opposite. We build systems around your life so food stops being a fight.
Timing over restriction
We sync meals around your training, your work, and when you actually sleep. The 3pm crash goes away.
Build the system, skip the willpower
Willpower runs out. A good system doesn't. We build habits that work without you thinking about them.
Designed around your actual schedule
Friday night dinners and Saturday brunches still happen. We just plan around them.
How this
actually works.
Free Discovery Call
We talk through your goals, your schedule, your history, and what's worked before. Honest conversation about whether we're a good fit, no pitch.
Custom Plan Built for You
I build your training and nutrition from scratch. Based on what you told me on the call, your equipment, and the days you can actually train. Not a template with your name on it.
We Adjust as You Progress
Weekly check-ins, form video reviews, and direct messaging mean the plan evolves with you. You won't be stuck following something that stopped fitting three weeks ago.
Built this from
the inside out.
I played NCAA basketball at San Francisco State. Team captain. Obsessed with how the body actually works, not just how to make it perform.
That obsession turned into a B.S. in Kinesiology and four ISSA certifications. The whole approach is built around one idea: the gap between knowing and doing is where most people get stuck. My job is closing that gap.
I coach athletes, busy professionals, and people starting from scratch. Online everywhere. In person in San Diego's North County.
The work speaks for itself. Not ready to commit?
Start here.
Macro Calculator
Enter your stats and goals. Get your personalized daily calorie target and macro split (protein, carbs, fat) built on the same framework I use with clients.
Fitness Assessment Quiz
Answer 6 questions about your goals, training history, and schedule. I'll tell you what kind of coaching fits your situation, online or hybrid.
Four tiers.
Pick what fits.
Start where it makes sense. Every tier gets a custom program. Nothing off the shelf.
Fitness assessment plus a custom macro plan. A way to see how I work without committing to a month.
- Comprehensive fitness assessment
- Custom macro calculation
- Nutrition recommendations
- Training recommendations
For self-directed trainers who want their nutrition dialed in.
- Custom macro & nutrition protocols
- Weekly check-ins
- Direct messaging access
- Plan adjustments as you progress
Training + nutrition, fully integrated. The complete experience.
- Custom training program
- Full nutrition protocols
- Weekly check-ins
- Form video reviews
- Direct messaging access
- Plan evolves with your progress
Everything in Full Coaching plus in-person sessions in North County.
- Everything in Full Coaching
- In-person training sessions
- San Marcos / Carlsbad / La Costa
- Hands-on form coaching
Not sure which tier fits? Book a free call and we'll figure it out together.
Currently accepting 5 new clients per month
Find your numbers.
Enter your stats. Get your exact daily calorie and macro targets, the same framework used with clients.
Activity Level
Goal
Common questions.
Do I need a gym membership for online coaching?
What's the difference between Nutrition Only and Full Coaching?
I've tried programs before and they didn't work. Why is this different?
Do you work with younger athletes? My kid is in high school.
How much of my time does this take every week?
Can I lose fat and build muscle at the same time?
What happens on the free call?
Ready to train with a plan
built for your body?
Free 30-minute discovery call. We'll talk through your goals and figure out whether we're a good fit. No pitch.
Currently accepting 5 new clients per month