Philosophy Results About Sam Pricing FAQ Free Macro Calculator
San Diego & Online Coaching

Finally. A coach
who explains
the why.

Personalized training and nutrition from a dual-certified expert. You'll understand every decision we make — and that's what makes the results stick.

Free Macro Calculator

Currently accepting 5 new clients per month

0+
Clients Coached
0★
Average Rating
0%
Custom Programming
2x
ISSA Certified
ISSA Certified Personal Trainer
ISSA Certified Nutritionist
B.S. Kinesiology — Cal State San Marcos
Former D2 Basketball — SF State
San Diego North County
Online Coaching Available
100% Custom Programming
ISSA Certified Personal Trainer
ISSA Certified Nutritionist
B.S. Kinesiology — Cal State San Marcos
Former D2 Basketball — SF State
San Diego North County
Online Coaching Available
100% Custom Programming
WHY
The Philosophy
"Most trainers give you a program. I give you a reason why every rep exists."
Sam Kramer — Head Coach, Resistance Labs
01
Understanding beats compliance

When you know why you're doing something, you actually do it. I explain the science behind every training decision so you're not dependent on me forever — you become your own coach.

02
The gap between knowing and doing

Most people already know what they should be doing. The problem is the system around them doesn't support it. I close that gap by building structures that work with your real life.

03
Long-term over short-term

A 12-week cut you can't sustain is just stress. I'm building the version of you that keeps this up for decades — that means habits, not heroics.

47+
Clients Coached
4.9★
Average Rating
6 wks
Fastest Result
−28 lbs
Most Weight Lost
315 lbs
Top Deadlift PR
Client Results

Numbers you
can verify.

Real clients. Real timelines. Anonymous by request — verifiable on request.

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Ready to add yours?

Free 30-min discovery call. No pitch, no pressure.

What Clients Say

In their own words.

Every review is verifiable. No scripts, no coaching language — just what people wrote.

Google Review
★★★★★

"Sam is a true professional who lives and breathes what he teaches. I am beyond impressed by the depth of his knowledge and how much of an impact hiring a true professional can have. I'm a former NCAA soccer athlete — been working out my whole life and thought I was doing it well. After the first week with Sam, I see how much I was missing."

LS
Luka S.
Former NCAA Athlete · Feb 2026
Google Review
★★★★★

"With Sam's guidance and consistency, I was able to lose weight from 185 to 170 lbs. The workouts were challenging but doable, and Sam always made sure I stayed motivated. He has been a huge part of my fitness journey."

CC
Carson C.
Lost 15 lbs · Jan 2026
Google Review
★★★★★

"Sam had a great attitude towards my goals. He made me a custom plan to fit my busy schedule. He laid out all the information I needed to grow and I'm still learning from him."

KS
Kyle S.
Custom Plan · Jan 2026
Google Review
★★★★★

"The nutrition side alone was worth every dollar. I'd been spinning my wheels for two years — eating what I thought was healthy, training consistently, and not moving the needle. Sam looked at my diet for about five minutes and immediately identified what was off. Three adjustments, two weeks, and I saw more progress than the previous six months."

AR
Alex R.
Nutrition Coaching · Oct 2025
Thumbtack
★★★★★

"I've had three different trainers in the past two years. None of them stuck because none of them built anything around my actual life. Sam did. First trainer I've kept past 6 weeks."

TB
Tyler B.
Full Coaching · Nov 2025
Google Review
★★★★★

"Came in specifically for nutrition coaching. Six weeks in and everything felt different — energy, sleep, the workouts I was already doing started actually working. Wish I'd done this two years ago."

RK
Rachel K.
Nutrition Only · Dec 2025
Google Review
★★★★★

"Came in wanting to bulk. Left knowing exactly how to do it long-term without gaining fat. Put on 12 lbs in 10 weeks and actually liked what I saw. No fluff, no filler — just a smart program and the reasoning behind it."

MW
Marcus W.
Full Coaching · Aug 2025
Thumbtack
★★★★★

"I was skeptical about in-person coaching at this price. Two months later I'm recommending it to everyone I know. The attention to detail in every session is unlike anything I've experienced at a commercial gym."

DR
Danielle R.
Hybrid — San Diego · Jul 2025
Thumbtack
★★★★★

"I travel for work almost every week. Sam accounted for that from day one — hotel gym workouts, restaurant-friendly nutrition, all of it. Never felt like an excuse to fall off."

TH
Trevor H.
Online Coaching · Sep 2025
The Nutrition Difference

It's not what
you eat.
It's how.

Most advice tells you to cut things out. I take a different approach — we build systems around your life so food stops being a battle.

Timing over restriction

We sync your meals with training, work, and sleep so your energy is optimized all day.

Systems, not willpower

Willpower runs out. A good system doesn't. We build habits that work without you thinking about them.

Fit your life, not the reverse

You shouldn't have to choose between a social life and your goals. We find what fits your actual schedule.

Typical advice vs. what we do
Cut all carbs
vs
Time carbs strategically
One-size meal plan
vs
Built around your schedule
Restrict what you enjoy
vs
Work it into your macros
Generic template
vs
Personalized from day one
Performance nutrition
How It Works

Three steps.
Zero guesswork.

01

Free Discovery Call

We talk through your goals, schedule, history, and what's worked before. No pressure, no pitch — just an honest conversation about whether we're a good fit.

02

Custom Plan Built for You

I build your training program and nutrition strategy from scratch — based on your goals, your schedule, and your body. Not a template with your name on it.

03

We Adjust as You Progress

Weekly check-ins, form video reviews, and direct messaging access mean the plan evolves with you. You'll never follow something that stopped fitting weeks ago.

About Sam

Built this from
the inside out.

I played Division II basketball at San Francisco State — team captain, 6'8", obsessed with understanding how the body works, not just making it perform.

That obsession turned into a B.S. in Kinesiology, two ISSA certifications, and a coaching approach built around one idea: the gap between knowing and doing is where most people get stuck. My job is to close that gap.

I work with athletes, busy professionals, beginners, and everyone in between — online and in San Diego's North County.

ISSA Personal Trainer
ISSA Nutritionist
B.S. Kinesiology
Former D2 Athlete
San Diego North County
Online Coaching Available
"The gap between knowing
and doing is where
most people get stuck.
My job is to
close that gap."
6'8"
Former Center
D2
Basketball
2x
ISSA Certified
Pricing

Simple tiers.
No upsells.

Start where it makes sense. All plans include custom-built programming — nothing off the shelf.

Entry
$79 one-time

Fitness assessment with personalized macro plan. A great first step.

  • Comprehensive fitness assessment
  • Custom macro calculation
  • Nutrition recommendations
  • Training recommendations
Nutrition Only
$200/month

For self-directed trainers who want their nutrition dialed in.

  • Custom macro & nutrition protocols
  • Weekly check-ins
  • Direct messaging access
  • Plan adjustments as you progress
Most Popular
Full Coaching — Online
$300/month

Training + nutrition, fully integrated. The complete experience.

  • Custom training program
  • Full nutrition protocols
  • Weekly check-ins
  • Form video reviews
  • Direct messaging access
  • Plan evolves with your progress
Hybrid — San Diego
$400/month

Everything in Full Coaching plus in-person sessions in North County.

  • Everything in Full Coaching
  • In-person training sessions
  • San Marcos / Carlsbad / La Costa
  • Hands-on form coaching

Not sure which tier fits? Book a free call — we'll figure it out together.

Currently accepting 5 new clients per month

Free Resources

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Macro Calculator

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Free Assessment

Fitness Assessment Quiz

Answer 6 questions about your goals, training history, and schedule. I'll tell you exactly what kind of coaching fits your situation — online or hybrid.

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FAQ

Common questions.

Nope. I build programs around whatever equipment you have access to — full gym, home setup, or anything in between. Just let me know what you're working with on our call.
Nutrition Only is for people who already have a solid training routine and just need their diet optimized. Full Coaching covers both — a custom training program plus full nutrition support. Most clients who want real results go Full Coaching, because training and nutrition are most effective when designed together.
Most programs fail because they're built for a hypothetical person, not you. I write every program from scratch based on your schedule, your goals, your history, and your life. And unlike a static plan, we adjust it every week based on how you're actually doing.
Yes — I work with athletes 15 and up, and I involve parents in the process. For high school athletes, the focus is usually performance, injury prevention, and body composition that doesn't interfere with their sport.
Beyond your actual training, not much. Weekly check-ins take about 5–10 minutes, and you can message me anytime through the app. I build your schedule around your life, not the other way around.
Yes — it's called a recomp, and it's absolutely achievable, especially for people who are earlier in their training or returning after a break. It takes careful calibration of training and nutrition, which is exactly what we do.
We talk for about 20–30 minutes. I ask about your goals, your current routine, your schedule, and what's worked or hasn't in the past. You can ask me anything. If we're a good fit, I'll explain how I'd approach your specific situation. No pressure — I won't pitch you on a call you didn't want.

Ready to stop
guessing?

Book a free 20-minute call. We'll talk through your goals, your situation, and whether coaching makes sense for you right now.

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